{"id":53,"date":"2021-07-05T13:28:42","date_gmt":"2021-07-05T13:28:42","guid":{"rendered":"https:\/\/layerdrops.com\/monizwp\/?p=53"},"modified":"2026-05-06T20:19:12","modified_gmt":"2026-05-06T20:19:12","slug":"renklerin-logo-uzerinde-kullanimi","status":"publish","type":"post","link":"https:\/\/incibilisim.net\/anasayfa\/renklerin-logo-uzerinde-kullanimi\/","title":{"rendered":"Renklerin Logo \u00dczerinde Kullan\u0131m\u0131"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"53\" class=\"elementor elementor-53\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4278840d e-flex e-con-boxed e-con e-parent\" data-id=\"4278840d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4c3e22 elementor-widget elementor-widget-text-editor\" data-id=\"5f4c3e22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:paragraph -->\n<p>Logo tasar\u0131m\u0131 yaparken \u00f6nem verilmesi gereken ilkelerden biri de renk alg\u0131s\u0131d\u0131r.<br \/>Tercih edilecek olan rengin t\u00fcketiciyi etkilemek i\u00e7in do\u011fru ve etkili kullan\u0131lmas\u0131<br \/>gerekmekte, \u00f6ncelikle, renk-\u00fcr\u00fcn ili\u015fkisi, rengin psikolojideki yeri, kategorilere g\u00f6re<br \/>renkler incelenmeli, logo tasar\u0131m\u0131 s\u0131ras\u0131nda bu bilgilerden yararlan\u0131lmal\u0131d\u0131r.\u00a0 Rengin<br \/>tasar\u0131ma etkileri, kolay tan\u0131nmay\u0131 sa\u011flamas\u0131, z\u0131tl\u0131klar olu\u015fturup dikkat \u00e7ekmesi,<br \/>\u00e7a\u011fr\u0131\u015f\u0131mlar yapabilmesi ve bilin\u00e7d\u0131\u015f\u0131 tepkilere yol a\u00e7mas\u0131d\u0131r. Bu sebeple tasar\u0131mc\u0131 renk<br \/>se\u00e7imine olduk\u00e7a \u00f6nem verir. Tasar\u0131m\u0131n\u0131 olu\u015ftururken logonun kullan\u0131laca\u011f\u0131 yer, hedef<br \/>kitle ve \u00fcr\u00fcn \u00f6zellikleri renk se\u00e7imini etkileyen fakt\u00f6rlerdir<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Renklerin Logo \u00dczerinde Kullan\u0131m\u0131<br \/>Tasar\u0131m s\u00fcrecinde yap\u0131lan logonun faaliyet alan\u0131, hedefi ve hedef kitlesi<br \/>dikkate al\u0131narak renk tercihinde bulunulur. Bir marka i\u00e7in tasarlanacak logonun<br \/>t\u00fcketiciye do\u011fru mesaj\u0131 vermesi, ilgisini \u00e7ekmesi ve t\u00fcketiciyle duygusal bir ba\u011f<br \/>olu\u015fturmas\u0131 esas al\u0131n\u0131r. Haz\u0131rlanacak olan logonun kullan\u0131m alanlar\u0131 da logonun<br \/>olu\u015fumunda b\u00fcy\u00fck rol oynar. \u00c7\u00fcnk\u00fc logo sadece \u00fcr\u00fcn\u00fcn \u00fczerinde de\u011fil, web<br \/>sitesinde, kurumsal kimli\u011finde, \u00fcniformalarda, her t\u00fcrl\u00fc reklam tabelalar\u0131nda ve ofis<br \/>i\u00e7erisinde de etkileyici g\u00f6r\u00fcnmelidir. Logo i\u00e7in se\u00e7ilen renk mutlaka beyaz \u00fczerinde<br \/>denenmelidir. Olu\u015fturulan yaz\u0131, \u015fekil ve renk kombinasyonu bu \u015fekilde test edilebilir<br \/>(Wheeler, 2003).<br \/>Tasar\u0131mc\u0131lar\u0131n bir di\u011fer b\u00fcy\u00fck \u00f6nem vermeleri gereken konu ise se\u00e7ilen<br \/>rengin bask\u0131da nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcd\u00fcr. \u00c7o\u011fu zaman bilgisayar ortam\u0131nda haz\u0131rlanan<br \/>logolar\u0131n renk se\u00e7imleri, bask\u0131 s\u0131ras\u0131nda farkl\u0131 tonlara d\u00f6nebilmektedir. Bask\u0131<br \/>sisteminde yayg\u0131n olarak CMYK(Cyan, Magenta, Yellow, Key-Black) renk kar\u0131\u015f\u0131m\u0131<br \/>kullan\u0131l\u0131r. Renk kullan\u0131m\u0131 s\u0131ras\u0131nda, renklerin k\u00fclt\u00fcrlere g\u00f6re anlam de\u011fi\u015fikli\u011fi<br \/>olu\u015fturdu\u011funu bilmemiz gerekir. Bu nedenle renk se\u00e7imi yap\u0131l\u0131rken hedef kitleyi<br \/>k\u00fclt\u00fcrel bak\u0131mdan da incelememiz gerekmektedir. Bat\u0131 k\u00fclt\u00fcr\u00fcnde safl\u0131\u011f\u0131n g\u00f6stergesi<br \/>olan beyaz, Hint k\u00fclt\u00fcr\u00fcnde yas tutmak anlam\u0131ndad\u0131r. Renklerle d\u00fc\u015f\u00fcncelerin k\u00fclt\u00fcrel<br \/>e\u015fle\u015ftirilmeleri bilin\u00e7alt\u0131nda yatt\u0131klar\u0131ndan k\u00f6kle\u015fmi\u015ftir (Holtzschue, 2009).<br \/>\u00dcnl\u00fc renk psikolo\u011fu Jill Morton ba\u015far\u0131l\u0131 bir renk dizayn\u0131 i\u00e7in d\u00f6rt alt\u0131n kural\u0131<br \/>\u015f\u00f6yle s\u0131ral\u0131yor; \u201c\u0130ki veya \u00fc\u00e7 renk kullan\u0131n: Bilimsel ara\u015ft\u0131rmalar, beyinin d\u00f6rt ve<br \/>d\u00f6rtten fazla renk bombard\u0131man\u0131na maruz kald\u0131\u011f\u0131nda, dikkatini ba\u015fka tarafa<br \/>y\u00f6neltti\u011fini ortaya koyuyor. Ayn\u0131 aileden renkleri bir arada kullan\u0131n: Sar\u0131, sar\u0131-ye\u015fil<br \/>ve sar\u0131-turuncu renklerin hepsi sar\u0131 ailesine dahildir. Renk \u00e7ark\u0131nda birbirlerine yak\u0131n<br \/>yerlerdedirler. Bu renkler birbirlerine ba\u011fl\u0131d\u0131rlar ve tasar\u0131m i\u00e7in g\u00fczel bir ak\u0131c\u0131l\u0131k<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Logo tasar\u0131m\u0131 yaparken \u00f6nem verilmesi gereken ilkelerden biri de renk alg\u0131s\u0131d\u0131r.Tercih edilecek olan rengin t\u00fcketiciyi etkilemek i\u00e7in do\u011fru ve etkili kullan\u0131lmas\u0131gerekmekte, \u00f6ncelikle, renk-\u00fcr\u00fcn ili\u015fkisi, rengin psikolojideki yeri, kategorilere g\u00f6rerenkler incelenmeli, logo tasar\u0131m\u0131 s\u0131ras\u0131nda bu bilgilerden yararlan\u0131lmal\u0131d\u0131r.\u00a0 Rengintasar\u0131ma etkileri, kolay tan\u0131nmay\u0131 sa\u011flamas\u0131, z\u0131tl\u0131klar olu\u015fturup dikkat \u00e7ekmesi,\u00e7a\u011fr\u0131\u015f\u0131mlar yapabilmesi ve bilin\u00e7d\u0131\u015f\u0131 tepkilere yol a\u00e7mas\u0131d\u0131r. Bu sebeple tasar\u0131mc\u0131 renkse\u00e7imine [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[94,98,101,96,92,103,93],"class_list":["post-53","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grafik-tasarim","tag-kurumsal-web-tasarim","tag-web-design","tag-web-dizayn","tag-web-sitesi-tasarimi","tag-web-tasarim","tag-web-tasarimcisi","tag-web-yazilim"],"_links":{"self":[{"href":"https:\/\/incibilisim.net\/anasayfa\/wp-json\/wp\/v2\/posts\/53"}],"collection":[{"href":"https:\/\/incibilisim.net\/anasayfa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incibilisim.net\/anasayfa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incibilisim.net\/anasayfa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/incibilisim.net\/anasayfa\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":8,"href":"https:\/\/incibilisim.net\/anasayfa\/wp-json\/wp\/v2\/posts\/53\/revisions"}],"predecessor-version":[{"id":7067,"href":"https:\/\/incibilisim.net\/anasayfa\/wp-json\/wp\/v2\/posts\/53\/revisions\/7067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incibilisim.net\/anasayfa\/wp-json\/wp\/v2\/media\/5888"}],"wp:attachment":[{"href":"https:\/\/incibilisim.net\/anasayfa\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incibilisim.net\/anasayfa\/wp-json\/wp\/v2\/categories?post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incibilisim.net\/anasayfa\/wp-json\/wp\/v2\/tags?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}